Search Optimization

Your website is unique and so should your SEO engagement. We custom tailor every engagement to your unique needs. Your industry, your product, your service are all taken into account. Marcus Interactive analyzes where you are now, where your competition is and what we need to do to get you to PAGE 1. We don’t make unrealistic goals and we don’t promise you what we know can’t be promised. More importantly, we explain what we do and why we do it. SEO is a moving target and we move with it. All work is done in the US, nothing is ever outsourced. Providing SEO services, we understand the trust you’re putting in Marcus Interactive and that’s held to the highest value.



Our SEO checklist includes:

Keyphrase research
Predictive keyword analysis

In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position.

Meta tags

Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click.

Optimization of robots.txt & GoogleBot crawls
Creation & registrations of sitemap.xml
Information architecture audit
Google Analytics setup with conversion tracking
Google Analytics traffic analysis
Creation of Google Analytics custom dashboards
Setup of website sitemap
Google Webmaster Tools and Bing Webmaster Tools setup
Google/Bing Webmaster Tools analysis (initial and ongoing)
Alternate text added to images
Image optimization
Broken link correction
On-page crawl error correction (initial)
Custom 404 error page setup
Header Tags Optimized (ex. H1s)
Duplicate content analysis & correction
Shopping cart funnel analysis and recommendations
Website usability analysis
Universal SEO (Video, Maps, Images, News)
Website design analysis

Contact Marcus Interactive today to discuss your SEO solution.